Showing no signs of slowing down, Subway has started a daring trip to reimagine its famous sandwich range. Now available all around, six new artisanal sandwiches from its Subway Series menu mark the most recent addition. Promoting these additions as some of the “best sandwiches in Subway history,” Subway is keeping up the buzz from its 2022 Subway Series debut.
Returning in July 2022, Subway unveiled its Subway Series, a line of sandwiches with carefully chosen mixes of meats, cheeses, sauces, and veggies. For the company, which had long been well-known for its build-your-own customizing strategy, this was a major change.
The Subway Series presents pre-designed sandwiches created to emphasize Subway’s better ingredients from the “Eat Fresh Refresh” campaign of 2021, therefore transcending any decisions left in the hands of consumers. Originally featuring 12 iconic subs, the Subway Series now provides 18 choices with six additional additions.
Four of the six newly created sandwiches—the Sweet Onion Teriyaki, Italian B.M.T., Chicken & Bacon Ranch, and Spicy Italian—are reworked takes on fan favorites. These revised choices include minor taste and naming modifications. For example, the redesigned Sweet Onion Teriyaki is now known as the “All-Pro Sweet Onion Teriyaki; the Italian BMT has evolved into the “Ultimate B.M.T.” Keeping familiar components, Subway has changed the recipes to make them more “craveable,” therefore presenting fresh ideas on old favorites.
Traditionally constructed with pepperoni, Genoa salami, and customized toppings, the Spicy Italian is one example. On Subway’s Artisan Italian bread, the new “Hotshot Italiano” variant combines fiery pepperoni, jalapeños, provolone cheese, and a tangy MVP Parmesan Vinaigrette.
On substantial multigrain bread, the “All-Pro Sweet Onion Teriyaki” delivers grilled chicken strips marinated in Subway’s trademark sauce topped with American cheese, lettuce, tomatoes, and red onions. Delivering a contemporary take on an old classic, the “Ultimate B.M.T” has salami, pepperoni, ham, provolone, and a similar combination of vegetables and vinaigrette.
Not limited to only changing fan favorites, two brand-new sandwiches also found their way on the menu. First hinted at in March, the Pickleball Club presents Black Forest ham, bacon, American cheese, and a honey mustard sauce on Artisan Italian bread. On robust multigrain bread, the Teriyaki Blitz offers marinated beef, American cheese, green peppers, and red onions, therefore augmenting the already varied menu. Both long-time supporters and newcomers should find appeal in these new products.
The menu makeover by Subway has shown to be a success already. The Subway Series debut was credited by the firm with a notable 8.4% sales increase in the third quarter of 2022; the enlarged menu looks to be likely to keep this positive trend. Last year the business recorded record-setting sales, indicating that its redesigned selection appeals to consumers.
The Series is seen by Subway’s leadership as a key component of its revival, particularly following years of difficulties including the closing of 1,000 stores in 2021.
As Subway rebounds from the effects of the epidemic, its performance in 2023 has persisted with robust same-store sales increase in North America and beyond. The business is setting itself for long-term expansion with plans to quicken new restaurant openings and profit on the momentum of the Subway Series. Subway’s metamorphosis is well under progress as more patrons swarm to taste these redesigned and fresh sandwiches, therefore ushering a new chapter in its venerable past.