Because Hershey’s is such a well-known and well-loved brand, the corporation does not really need to rely on splashy collaborations in order to sell its products. In addition to merging fan-favorite sweets into even better chocolates, such as the Reese’s Stuffed with Pieces or the Reese’s Take 5, Hershey’s has always allowed the candy to sell itself. On the other hand, if a famous person want to have their image turned into a delicious confection, Hershey’s is the company that should be contacted.
Up until this point, the most prominent celebrities who have been associated with the Hershey’s brand have been Dot of Dot’s Pretzels and Mr. Goodbar. Therefore, in order to collaborate with a celebrity, the celebrity in question must be rather prominent. And this one is for sure one of them.
Hershey’s and Shaquille O’Neal Team Up on New Candy
A new brand of gummy sweets named Shaq-A-Licious XL Gummies has been released by Hershey’s together with Shaquille O’Neal, who is a professional basketball player.
The gummies are “Shaq-sized,” which means that they are significantly larger than the typical gummy candy. This design was inspired by the former basketball player’s astounding height of over seven feet. Additionally, Shaq-A-Licious Gummies are offered in a variety of forms and flavors, including Original and Sour, and are available in both types.
O’Neal’s visage is the inspiration for the form of the Original gummies, which come in orange, peach, and berry punch among other taste profiles. As a result of O’Neal’s multiple nicknames, the Sour gummies are available in three distinct shapes. These include a shamrock, which represents his time spent as “The Big Shamrock” of the Celtics, a cactus, which represents his time spent as “The Big Cactus,” and a semi-truck, which represents his moniker “Diesel.”
Pineapple, mixed berry, and watermelon are the three varieties that are available for the Sour gummies.
Both the 11.8-ounce and 6.2-ounce bags of Shaq-A-Licious XL Gummies will be available for purchase at key shops around the country. The creative cooperation is already being distributed to the majority of major retailers.
The introduction of this chewy candy represents Hershey’s first significant move into the gummy candy market, where the company presently only sells Jolly Rancher Gummies. The Hershey Company made a commitment to broaden its gummy product line during a meeting with analysts at the beginning of 2024. This segment of the confectionery industry is one of the most rapidly expanding.
Does this imply that there will be more Nerds Gummy Clusters, Haribo Goldbears, and anything else the creative minds at Hershey’s can concoct in the future? Have a conversation with us, because we are interested.